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Harlequin Romances - Polonia (A)
Quelch, John A.; Laidler, NathalieCase HBS-505S16MarketingHarlequin Enterprises, editorial líder mundial de los romances de la serie, ha sido particularmente exitoso en Polonia. El caso explora algunos de los desafíos / oportunidades de hacer negocios en Europa del Este y los elementos de la mezcla de marketing necesarias para el éxito.Starting at €8.20
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Forta Furniture: International Expansion, Teaching Note
Quelch, John A.; Easwar, KarthikTeaching Note HBS-918548-EMarketingTeaching note for case 918547.Starting at €0.00
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Brumas del Zurquí: Café Especial de Costa Rica para el Mundo
Alfaro Chaves, Wendy; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31278_SMarketingBrumas del Zurquí es una pequeña empresa que se dedica a la producción, procesamiento y exportación de café de especialidad. Tiene más de 100 años de trayectoria en el cultivo, pero en los últimos 10 años ha dado un giro hacia la especialización en café dStarting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-919S06MarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
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Lincoln Financial Group (B): Making LFD a Reality (Spanish version)
Godes, David B.; Lane, DavidCase HBS-513S25MarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €5.74
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Forta Furniture: International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-918547-EMarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
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Arroz Gallo
Quelch, John A.; Laidler, NathalieCase HBS-502S29MarketingDescribe una empresa de comercialización de productos de arroz de marca a tres diferentes países - Italia, Argentina y Polonia. Explora las diferencias y similitudes entre los países en términos de los consumidores, la competencia, los productos y los márgenes.Starting at €8.20