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AstraEye Pharma Pvt Ltd.: An Unsettling Dilemma
Esha Sharma, Kirti SharmaCase IVEY-W31074-EMarketing, StrategyAstraEye Pharma Pvt Ltd.: An Unsettling Dilemma (APP) was an ophthalmology pharmaceutical company that drew 80 per cent of its revenue from the artificial-tears segment. Elena Sanders was responsible for drafting a turnaround strategy for increasing market share by building prescription momentum, improving operational efficiency, and devising a renovated digital strategy. Based on the available options, Sanders had to decide between improving ope...Starting at €8.20