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Zydus Wellness: Nutralite’s Marketing Twist
Falguni Vasavada-Oza; Smita Pranav Kothari; Sudiksha PatilCase IVEY-9B19A009-EMarketingZydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operated in the consumer goods sector, offering health and hygiene products and brands such as Sugar Free, Everyuth, Actilife, and Nutralite. Zydus promoted its Nutralite margarine brand mainly through television advertising. Its other communication strategies included digital marketing efforts and on-ground activities. Entering a market that was primarily dominated by Amul butter, Nutralite...Starting at €8.20
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Maha Research Labs: Sales Force Expansion
Sandeep Puri; Darren Meister; Archishman Latyan; Shreeya DashCase IVEY-9B18A070-EEntrepreneurship, MarketingIn March 2018, the managing director of Maha Research Labs Private Limited, a pharmaceutical company in India, was charting his 2020 vision for the company. His ambitious plan was to achieve net revenue of ₹1 billion in 2018 and to have a pan-Indian preseStarting at €8.20