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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20
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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCase IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Starting at €8.20