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Fresherry: A Market Selection Dilemma
Nikhita Tuli; Harish KumarCase IVEY-W32664-EEntrepreneurship, MarketingVikrant Kadian founded Cherrygrocer Pvt. Ltd. (Fresherry), an online app and delivery service for fruits and vegetables, in February 2021 in Gurgaon, India, and was joined in the venture by three friends. In January 2023, Kadian was still the majority shareholder. The venture promised its customers better prices, convenience, an alternative to physical inspection of the produce, and traceability. However, the company had no defined target market ...Starting at €8.20
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Rock Pharmacy: Rocked?
Harish KumarCase IVEY-W25507-EMarketing, StrategyDriven by a passion to develop his own brand, Sandeep Yadav started Rock Pharmacy in 2014 in a rented area of 700 square feet and with seed capital of US$6,665. His primary customers were patients who required medication regularly for conditions including cardiovascular diseases, diabetes, and kidney issues, and people who worked for companies in the local area. The venture dealt mainly in patented medication. However, over 2018-2020, there had b...Starting at €8.20
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Lladró: Journey of a Luxury Porcelain Brand in India
Ankita Tomar; Priyanka JoshiCase IVEY-9B20A055-EMarketing, StrategyThe case discusses the opportunities and challenges faced by Lladró SA (Lladró), a Spanish luxury porcelain brand, when marketing itself in India in 2019. Lladró was known for its high quality, artistic, and handcrafted porcelain pieces created in its workshop in Valencia, Spain. In India, Lladró had gained popularity among high net-worth individuals and corporate executives through its “Spirit of India” series of sculptures featuring Hindu gods ...Starting at €8.20