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Fishbay.in - Fishing on the Net
Sivakumar Alur; Sulagna Mukherjee; Dina RibbinkCase IVEY-9B15A020-EEntrepreneurship, Marketing, StrategyFishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting ind...Starting at €8.20