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Fishbay.in - Fishing on the Net
Sivakumar Alur; Sulagna Mukherjee; Dina RibbinkCase IVEY-9B15A020-EEntrepreneurship, Marketing, StrategyFishbay.in is an online store where Indian consumers can buy fish that is delivered to their home. Although the founder originally targeted individual consumers and households, he soon found that restaurants were also interested in buying fish online. Unlike individuals, restaurants were more concerned with quality than price and typically ordered larger quantities. The founder wonders whether he should stick to his original plan of targeting ind...Starting at €8.20
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WorldSpace Satellite Digital Radio Service
Srinivasan SunderasanCase IVEY-9B11M099-EEntrepreneurship, Marketing, StrategyTermination of WorldSpace India’s satellite radio operations in 2009 was part of the restructuring efforts of the Maryland, U.S.-based parent company that had filed for bankruptcy in October 2008. As of June 30, 2008, WorldSpace Inc. (later 1 WorldSpace) had listed debt of US$2.1 billion and assets of US$307.4 million and had sought bankruptcy protection to help repay its debts. The parent’s two regional satellites, AfriStar and AsiaStar, and rel...Starting at €8.20