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My Kind of Cakes: An Expansion Dilemma
Shalini Kalia; Sandeep PuriCase IVEY-9B17A024-EEntrepreneurship, Marketing, StrategyMy Kind of Cakes (MKOC), a cake boutique in Ghaziabad, India, had carved a niche for itself with its unique bakery products, quality food, and excellent service, all offered at a reasonable price. Within five years of opening, the business had flourished, growing in worth from ?7.2 million in 2012 to ?19.5 million in 2016. In January 2017, the owner of the cake shop pondered his strategies for achieving his target revenue of ?50 million by 2020. ...Starting at €8.20
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Krishna Textiles: Survival Strategy for a Wholesale Business
Sakhhi ChhabraCase IVEY-9B20A069-EEntrepreneurship, Marketing, StrategyKamal Kapoor, a cotton shirting fabric wholesaler based in Delhi, India, was unable to decide whether or not to continue his business. Retailers had been procrastinating regarding their outstanding payments and international suppliers offering exclusive gStarting at €8.20