Default Category
-
Organic Wellness: Influencing Consumer Decisions via Cause Marketing
Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha MajumdarCase IVEY-9B19A030-EEntrepreneurship, Marketing, StrategyOrganic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and valueStarting at €8.20
-
Krishna Textiles: Survival Strategy for a Wholesale Business
Sakhhi ChhabraCase IVEY-9B20A069-EEntrepreneurship, Marketing, StrategyKamal Kapoor, a cotton shirting fabric wholesaler based in Delhi, India, was unable to decide whether or not to continue his business. Retailers had been procrastinating regarding their outstanding payments and international suppliers offering exclusive gStarting at €8.20