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Mawlyngot’s Tea Growers' Cooperative
Teidorlang Lyngdoh; Gopalakrishnan Narayanamurthy; Sridhar GudaCase IVEY-9B17A016-EEntrepreneurship, Marketing, StrategyIn 2003, Mawlyngot Tea Growers’ Cooperative Society (MTG), a village cooperative in Meghalaya, India, was spearheaded by a local teacher who wished to lift the village’s people up from poverty, transform their lives, and improve their economic condition. The cooperative started with just a few farmers from the village, but by the end of 2013, the village was growing tea on nearly 90 hectares of land, involving almost all 45 households of the vill...Starting at €8.20