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Godrej Security Solutions Ltd: Moving Consumers to Action
Bhagyalakshmi Venkatesh; Mehernosh Pithawalla; Suruchi TrivediCase IVEY-9B15A013-EMarketing, StrategyGodrej Security Solutions (GSS) offered both physical security products (such as safes, lockers, etc.) and electronic security products (such as cameras with analytics, closed circuit television, biometric and access control systems, burglar alarms, etc.). Although homeowners were evidently worried about their security, they were typically passive and reactive — as opposed to proactive — in addressing the problem. GSS had launched two effective a...Starting at €8.20