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Maha Research Labs: The Turkish Opportunity
Sandeep Puri; Elena PoliakovaCase IVEY-9B17A047-EEntrepreneurship, Marketing, StrategyMaha Research Labs Private Limited was a growing pharmaceutical company. It ended 2016 with sales worth ?508.4 million at 31.2 per cent growth over the previous year. The company’s ambitious goal was to achieve 38 per cent growth and a net revenue of ?700 million in 2017. In May 2017, on receiving a call from a friend in Turkey suggesting he explore the Turkish pharmaceutical market, the managing director of the company was considering doing so. ...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter
Archana Anand Boppolige; Cledwyn FernandezCase IVEY-W25541-EEntrepreneurship, MarketingSimple Energy was an electric scooter start-up in India founded with the intent of filling a market gap for a well-designed e-scooter, fully made in India, with sufficient range to be practical. In April 2021, with a couple of months left to launch Mark 2, the company’s first e-scooter, the founders needed to settle on their marketing strategy and decide how to position Simple Energy as a relatively new entrant in what was becoming a fiercely com...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter - Teaching Note
Archana Anand Boppolige; Cledwyn FernandezTeaching Note IVEY-W25542-EEntrepreneurship, MarketingTeaching note for product W25541.Starting at €0.00