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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCase IVEY-9B19A048-EEntrepreneurship, Marketing, StrategyIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andStarting at €8.20
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Dabba Chetty Shop: Strengthening a Niche Market or Expanding Internationally
Chandrasekaran Nagarajan; Jayasankar RamanathanCase IVEY-W32167-EMarketing, Service and Operations ManagementDabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop’s strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of v...Starting at €8.20