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Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
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Vipp A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609099-EMarketingTeaching Note for [607052].Starting at €0.00
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F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market, Teaching Note
Austin, Robert D.; Applegate, Lynda M.; Lyytinen, Kalle; Penttinen, Esko; Saarinen, TimoTeaching Note HBS-809151-EMarketingTeaching Note for [809099].Starting at €0.00
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LEGO Group: Building Strategy
Darren Meister; Paul BigusCase IVEY-9B11M086-EMarketing, StrategyThe world famous toymaker, The LEGO Group, assembled an internal management team to create a strategic report on LEGO’s different product lines and business operations. In recent years, numerous threats to LEGO had emerged in the toy industry. The acquisition of Marvel Entertainment by The Walt Disney Company created major implications for valuable toy license agreements. LEGO had also recently lost a long legal battle with major competitor MEGA ...Starting at €8.20
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Samsung Tesco Homeplus and Corporate Social Responsibility
Youngchan Kim; Kwangho AhnCase IVEY-9B09M040-EEntrepreneurship, Marketing, StrategySamsung Tesco Homeplus (STH), one of Korea's large hypermarkets, increased its investment in social contribution activities and systemized the organization in charge in the aftermath. It especially focused on education and cultural services, saving the environment and sharing with others. As a consequence, by December 2008, STH was considered one of the most innovative companies and one that realized true customer value. It had won a variety of a...Starting at €8.20
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Brumas del Zurquí: Café Especial de Costa Rica para el Mundo
Alfaro Chaves, Wendy; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31278_SMarketingBrumas del Zurquí es una pequeña empresa que se dedica a la producción, procesamiento y exportación de café de especialidad. Tiene más de 100 años de trayectoria en el cultivo, pero en los últimos 10 años ha dado un giro hacia la especialización en café dStarting at €8.20
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S1 Corporation (Spanish Version)
Chun, SamuelCase HBS-506S33MarketingS1 es una subsidiaria de rápido crecimiento del Grupo Samsung en Corea del Sur que vende productos de seguridad empresarial. S1 ha puesto en marcha una serie de iniciativas de marketing que el presidente de la compañía le gustaría haber evaluado.Starting at €8.20
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Nutricia Middle East: Measuring Sales Force Effectiveness, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-114011-EMarketingTeaching Note for 106063.Starting at €0.00
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Barbas y Bigotes de Costa Rica: Productos Naturales y Servicios Especiales para los Barbudos
Alfaro Chaves, Wendy Gabriela; Vellojín Helíaz, Marcela; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31274_SMarketingBarbas y Bigotes de Costa Rica es un emprendimiento que nació en el 2014 con el objetivo de brindar productos y servicios de cuidado y mantenimiento de la estética de los “barbudos” del país. Inicialmente se posicionó con la venta de productos naturales como jabón exfoliante, aceite hidratante, champú para la barba, arcilla volcánica como mascarilla facial, crema fijadora, crema para afeitar, tónico estimulante de crecimiento.Starting at €8.20
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Better World Fashion: Circular Economy and Competitive Advantage
Reimer Ivang; Mohammad Bakhtiar RanaCase IVEY-9B19A021-EEntrepreneurship, Marketing, StrategyIn 2015, in Aalborg, Denmark, the two co-founders of Better World Fashion formed their company as a social enterprise, aiming to highlight all that was wrong with the fashion industry and offer a cleaner and more ethical solution. The business was designed to focus not only on profit but also on minimizing the environmental impact of the supply chain. The founders chose to specialize in garments made from re-purposed leather, as leather had a lon...Starting at €8.20