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CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Case
Global Branding and Advertising (Spanish version)
Collection: HBSP (USA)Ref.: HBS-503S51Published: Oct 11, 1995Reviewed: Jan 15, 1998Format: PDFPages: 15Language: Spanish - Case
Maison Bouygues (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-503S77Published: Jan 6, 1992Reviewed: Mar 10, 1993Format: PDFPages: 24Language: Spanish - Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Collection: HBSP (USA)Ref.: HBS-914502-EPublished: Aug 5, 2013Reviewed: Feb 15, 2018Format: PDFPages: 11Language: English - Teaching Note
Ethiopia: An Emerging Market Opportunity, Teaching Note
Collection: HBSP (USA)Ref.: HBS-915502-EPublished: Jun 16, 2015Format: PDFPages: 15Language: English - Case
Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign
Collection: IESE (España)Ref.: M-1320-EPublished: Oct 15, 2014Reviewed: Mar 26, 2015Format: PDFPages: 20Language: English - Case
Marketing the HealthSuite Digital Platform (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S03Published: May 20, 2015Reviewed: Sep 8, 2015Format: PDFPages: 15Language: Spanish - Case
Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-915S03Published: Aug 5, 2013Reviewed: Sep 29, 1986Format: PDFPages: 14Language: Spanish - Case
Refreshing the World Naturally (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S04Published: Jun 16, 2017Reviewed: Feb 2, 2006Format: PDFPages: 7Language: Spanish - Case
An Emerging Market Opportunity? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-918S09Published: Jun 16, 2015Reviewed: Feb 2, 2006Format: PDFPages: 9Language: Spanish