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Star Digital: Assessing the Effectiveness of Display Advertising
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-M347-EPublished: Mar 6, 2013Format: PDFPages: 5Language: English - Teaching Note
Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4132-EPublished: Jun 15, 2009Reviewed: Apr 17, 2012Format: PDFPages: 11Language: English