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Sagacity Tea: What Direction for Growth
Quelch, John A.; Handlin, AmyCase HBS-918527-EMarketingKate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the proposal include various forms of trade promotion, including discounts, coupons, and slotting fees (SFs), the latter being upfront payments to retailers in the form of free goods in...Starting at €8.20
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All Traffic Solutions
Lal, Rajiv; Johnson, Scott F.Case HBS-517011-EMarketingAll Traffic Solutions traditionally sold traffic signs that collected vehicle data to cities. In recent years, the firm connected their signs to the internet and began selling software that enabled cities to operate their signs remotely and collect data in a more efficient manner. Revenues from software represented a growing part of the organization's overall business. An important part of All Traffic Solutions' strategy involved a new software p...Starting at €8.20
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Sagacity Tea: What Direction for Growth, Teaching Note
Quelch, John A.; Handlin, AmyTeaching Note HBS-918528-EMarketingTeaching note for case 918527.Starting at €0.00