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Predicting Consumer Tastes with Big Data at Gap
Collection: HBSP (USA)Ref.: HBS-517115-EPublished: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 27Language: English - Case
Ratings Pioneer Turns 20 (Spanish version)
Collection: HBSP (USA)Ref.: HBS-518S31Published: Sep 3, 2016Reviewed: Feb 6, 2017Format: PDFPages: 20Language: Spanish - Case
Fret and Regret: A Consumer Decision-Making Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A018-EPublished: May 10, 2012Reviewed: May 10, 2012Format: PDFPages: 3Language: English - Case
Dear Diary: My Heart is Racing to Buy a Car
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A019-EPublished: May 17, 2012Reviewed: May 17, 2012Format: PDFPages: 2Language: English - Case
Too Chicken to Convert A Chick-Fil-A Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A030-EPublished: Oct 8, 2013Reviewed: Oct 8, 2013Format: PDFPages: 4Language: English - Case
Abercrombie & Fitch: Is It Unethical To Be Exclusive
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A009-EPublished: Apr 9, 2014Reviewed: Apr 9, 2014Format: PDFPages: 5Language: English - Teaching Note
Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518053-EPublished: Nov 21, 2017Format: PDFPages: 35Language: English - Case
DayTwo: Going to Market with Gut Microbiome
Collection: HBSP (USA)Ref.: HBS-519010-EPublished: Mar 1, 2019Reviewed: Dec 18, 2008Format: PDFPages: 21Language: English - Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-519056-EPublished: Jan 29, 2019Format: PDFPages: 23Language: English - Case
Banorte M vil: Data-Driven Mobile Growth
Collection: HBSP (USA)Ref.: HBS-520068-EPublished: Jan 23, 2020Format: PDFPages: 21Language: English