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Taylor Fresh Foods, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-511128-EMarketingTeaching Note for 509008.Starting at €0.00
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Mission Produce
Alvarez, Jose B.; Shelman, MaryCase HBS-514023-EMarketingTo maximize their effectiveness, color cases should be printed in color. As the leading distributor of fresh avocados in the U.S., Mission Produce was at a crossroads in late 2013. Avocado consumption was booming and CEO Steve Barnard wanted to acquire additional land in Peru and develop new avocado farms to help fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, inves...Starting at €8.20
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Disney Consumer Products: Marketing Nutrition to Children, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-508078-EMarketingTeaching Note for [507-006].Starting at €0.00
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Taylor Fresh Foods
Bell, David E.; Kindred, Natalie; Shelman, MaryCase HBS-509008-EMarketingIn 13 years, Bruce Taylor had built Taylor Fresh Foods into a $1 billion company and the top supplier of salads to the U.S. food service industry and to supermarket deli departments. In 2008, he was convinced that the time was right to make a big push in the fresh food area to satisfy consumers that were demanding more convenient, natural, good-tasting, and locally-grown foods. Bruce needed an action plan to make Taylor Fresh the industry leader ...Starting at €8.20
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Ocean Mist Farms
Bell, David E.; Alvarez, Jose B.; Shelman, Mary; Norris, MichaelCase HBS-513027-EMarketingIn late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk commodity.Starting at €8.20
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Viagen: Revolutionizing the Livestock Industry, Teaching Note
Bell, David E.; Shelman, Mary; Sherman, EliotTeaching Note HBS-508014-EMarketingTeaching Note for [507021].Starting at €0.00