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Refreshing the Orbed Private Label
Collection: IESE (España)Ref.: M-1345-EPublished: Jul 4, 2016Format: PDFPages: 12Language: English - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
Refrescando la marca propia en Orbed
Collection: IESE (España)Ref.: M-1345Published: Jul 4, 2016Format: PDFPages:Language: Spanish - Case
Effet Boomerang: A Brand-Repositioning Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-W30025-EPublished: Jun 8, 2023Format: PDFPages: 8Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish