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Refreshing the Orbed Private Label
Collection: IESE (España)Ref.: M-1345-EPublished: Jul 4, 2016Format: PDFPages: 12Language: English - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
Refrescando la marca propia en Orbed
Collection: IESE (España)Ref.: M-1345Published: Jul 4, 2016Format: PDFPages:Language: Spanish - Case
JCPenney: Back in Business
Collection: HBSP (USA)Ref.: HBS-517037-EPublished: Oct 21, 2016Reviewed: Apr 24, 2018Format: PDFPages: 29Language: English - Teaching Note
JCPenney: Back in Business, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518003-EPublished: Jul 7, 2017Format: PDFPages: 29Language: English - Case
Chase Sapphire: Creating a Millennial Cult Brand
Collection: HBSP (USA)Ref.: HBS-518024-EPublished: Sep 28, 2017Reviewed: Nov 26, 2018Format: PDFPages: 23Language: English - Teaching Note
Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518068-EPublished: Feb 28, 2018Format: PDFPages: 17Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish - Case
Creating a Millennial Cult Brand (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S08Published: Sep 28, 2017Reviewed: Nov 15, 2017Format: PDFPages: 26Language: Spanish