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- Case
Opera Philadelphia: Segmentation Strategies for Changing Markets
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A039-EPublished: Aug 16, 2019Reviewed: Sep 28, 2020Format: PDFPages: 15Language: English - Case
Dear Diary: My Heart is Racing to Buy a Car
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A019-EPublished: May 17, 2012Reviewed: May 17, 2012Format: PDFPages: 2Language: English - Case
The Tim Hortons Brier
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A041-EPublished: Oct 7, 2011Reviewed: Oct 27, 2011Format: PDFPages: 16Language: English - Case
Mountain Dew: The Most Racist Soft-drink Commercial in History
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A021-EPublished: Jul 30, 2013Reviewed: Jul 29, 2013Format: PDFPages: 7Language: English - Case
Too Chicken to Convert A Chick-Fil-A Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A030-EPublished: Oct 8, 2013Reviewed: Oct 8, 2013Format: PDFPages: 4Language: English - Case
Dove Real Beauty Sketches Campaign
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A012-EPublished: May 14, 2014Reviewed: May 14, 2014Format: PDFPages: 6Language: English - Case
Toyota: Accelerator Pedal Recall (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M078-EPublished: Aug 25, 2011Reviewed: Dec 8, 2011Format: PDFPages: 5Language: English - Case
Research in Motion: Blackberry Blackout (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12M045-EPublished: Apr 24, 2012Reviewed: Apr 24, 2012Format: PDFPages: 3Language: English - Case
organicKidz: Marketing Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A023-EPublished: Nov 1, 2010Format: PDFPages: 6Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English