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China Eastern's World-Class Dream: Shanghai-Based Globalization
Jie Li; Xin (Shane) WangCase IVEY-9B19A057-EMarketing, StrategyAs one of China’s top three major state-owned air transportation companies, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with a global influence. With the airline’s unique Shanghai-based globalization,Starting at €8.20