HBSP (USA)
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Bayern Munich in China
Lakhani, Karim R.; Schmidt, Sascha L.; Norris, Michael; Herman, KerryCase HBS-617025-EService and Operations ManagementIn 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fanbase?Starting at €8.20
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Bayern Munich in China, Teaching Note
Lakhani, Karim R.; Schmidt, Sascha L.Teaching Note HBS-619037-EService and Operations ManagementTeaching note for case 617025.Starting at €0.00
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Aspiring Minds
Lakhani, Karim R.; Iansiti, Marco; Snively, ChristineCase HBS-616013-EStrategyBy 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in ...Starting at €8.20
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A Better Approach to China's Markets
Magni, Max; Atsmon, YuvalArticle HBS-F1003G-EStrategyMost companies treat all big cities in China as one animal, all growing cities as another. It's much more effective to define markets by economic outlook, consumer attitudes, and culture.Starting at €8.20