HBSP (USA)
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Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCase HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Starting at €5.74
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World Cup 2010 South Africa (Spanish version)
Ofek, Elie; Johnson, RyanCase HBS-512S02MarketingNike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South...Starting at €8.20
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The Resource Pathways Framework: Solving the "Build, Borrow, or Buy" Growth Dilemma
Capron, Laurence; Mitchell, WillBook Chapter HBS-9497BC-EKnowledge and CommunicationChapter 1 of "Build, Borrow, or Buy: Solving the Growth Dilemma" lays out a "resource pathways framework" that helps leaders decide whether to build (innovate internally), borrow (enter into contracts, alliances, or joint ventures), or buy (merge or acquire) when they need to obtain new resources for growth. In addition to contrasting two strategies--one successful, one not--used by Compaq and HP, the authors reveal how the framework applies to d...Starting at €8.20