HBSP (USA)
-
Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCase HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Starting at €5.74
-
World Cup 2010 South Africa (Spanish version)
Ofek, Elie; Johnson, RyanCase HBS-512S02MarketingNike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South...Starting at €8.20
-
Africa: A Crucible for Creativity
Leke, Acha; Yeboah-Amankwah, SafArticle HBS-R1806J-EHow many companies in Africa earn annual revenues of $1 billion or more? Most global executives guess there are fewer than a hundred; many answer "zero." The reality? Four hundred such companies exist--and they are, on average, faster growing and more profitable than their global peers. There's an unexpected side effect of this growth burst: Africa has become a test lab for global innovation. If your offering is cost-effective and robust enough...Starting at €8.20