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Apple Inc., 2008
Yoffie, David B.; Slind, MichaelCase HBS-708480-EStrategyIn January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple's future, but they now accounted for less than half of its total revenue. The company's line of iPod media players, its iTunes online content sto...Starting at €8.20
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Leadership Is a Conversation (Spanish version)
Groysberg, Boris; Slind, MichaelArticle HBS-R1206DStrategyintimacy, interactivity, inclusion, and intentionality. Intimacy shifts the focus from a top-down distribution of information to a bottom-up exchange of ideas. Organizational conversation is less corporate in tone and more casual. And it's less about issuing and taking orders than about asking and answering questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-...Starting at €8.20