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HBSP (USA)
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Ericsson: Leading in Times of Change
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507074-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. After its dramatic corporate turnaround, the Swedish telecom infrastructure company Ericsson hires a new CEO to bring the former Swedish flagship company back on track. Puts students in the shoes of Carl-Henric Svanberg, an industry outsider and CEO of locks group Assy Abloy, who does not hesitate a moment when he gets the call in early 2003. Looks back on the reasons for Er...Starting at €8.20
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Reinventing Ericsson
Narayandas, Das; Beyersdorfer, DanielaCase HBS-507075-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Carl-Henric Svanberg, CEO of the Swedish telecom infrastructure company Ericsson, has to reorganize the recovering company in late 2003 after a major industry downturn. He is convinced that only a more market-orientated and customer-focused organization will be able to remain competitive in this maturing, high-technology focused industry. Presents his change project, in whic...Starting at €8.20
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La reinvención de Ericsson
Narayandas, Das; Beyersdorfer, DanielaCase HBS-509S05Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. Carl-Henric Svanberg, CEO de la infraestructura de telecomunicaciones sueco Ericsson empresa, tiene que reorganizar la sociedad que recupere a finales de 2003 después de una importante caída de la industria. Él está convencido de que sólo una organización más orientada al mercado y centrada en el cliente será capaz de seguir siendo competitivos en esta maduración, de alta t...Starting at €8.20