HBSP (USA)
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21st Century Food: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_E-EEntrepreneurshipEntrepreneurs saw a window of opportunity in the production of Soldier Fly Black protein as a sustainable source of protein for animals. They had an established business plan, with the production of NüContainers for lower-middle-income communities and a production plant to serve companies, but this was questioned when they got allies from different industries who believed that their market niche should be different from the previously established...Starting at €8.20
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The United Fruit Company in Guatemala (Spanish version)
Jones, Geoffrey G.; Bucheli, MarceloCase HBS-807S06EconomicsExamines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana plantations in the "banana republics" of Central America, including Guatemala. Examines the impact and role of United Fruit in the Guatemalan economy, one of the poorest in the world, and t...Starting at €8.20
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Green Mountain Coffee Roasters, Inc.
Marquis, Christopher; Yang, ZoeCase HBS-414065-EStrategyA company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities-seasonal starvation. Company leaders are driven to re-assess their social impact and address this widespread problem while aligning their efforts with their broader, rapidly expanding business of selling...Starting at €8.20
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What Are You Doing About It? (Spanish version)
Bower, Joseph L.; Leonard, Herman B.; Paine, Lynn S.Article HBS-R1109HStrategyMarket capitalism, a system that has proven to be a remarkable engine of wealth creation, is poised for a breakdown. That sounds dire, and it is. Increasing income inequality, migration, weaknesses in the global financial system, environmental degradation, and inadequate government and international institutions are just a few of the forces that threaten to disrupt global market capitalism in the decades ahead. In conversations with business lead...Starting at €8.20
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CloneTech: Start-up and University Collaboration in IoT Precision Agriculture
Figueredo, Alvaro; Coma, Pablo; Castillo, Sofía; Arriola, Estefanía; García Caffaro, Isabella; Velásquez, TeresaCase INCAE-31365_E-EInformation TechnologiesCloneTech is a Costa Rican startup in agricultural technologies that collaborated with the Universidad del Valle de Guatemala. We explored the process through which CloneTech established and consolidated itself as a company, how it came to collaborate with a Guatemalan university and, finally, the implications and impact of this collaboration. It was necessary to form a multidisciplinary group to develop the project, given that it united the tech...Starting at €8.20
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Gone Rural
Perold, Andre F.Case HBS-211016-EFinanceGone Rural employs 750 women in rural communities across Swaziland to produce handwoven baskets and other hand-crafted items. The women are mostly grandmothers caring for children orphaned as a result of the country's high AIDS-related death rate. The company has a strong social mission to improve the economic situation of these women and wants to grow rapidly. It has been very successful designing, making, and selling its products in the high-en...Starting at €8.20
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The Octopus and the Generals: The United Fruit Company in Guatemala, Teaching Note
Jones, Geoffrey G.; Bucheli, MarceloTeaching Note HBS-809084-EEconomicsTeaching Note for [805146].Starting at €0.00
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Biofuels and Circular Economy in Developing Countries: Technology Transfer in Guatemala
Velásquez Ceballos, Teresa; Figueredo, Alvaro; Arriola Ordónez, Estefanía; García Caffaro, Isabella; Coma, PabloCase INCAE-31369_E-EDecision AnalysisIn this case study, a project to develop biodiesel as an alternative energy source in a Guatemalan university was chosen as an example of how technology transfer between academia and industry is not only possible, but can also make a real impact. The leading actor, an academic who developed a succesful biofuel production plant is faced with a decision whether he should continue the project as academic or leave it open to scale up with an industri...Starting at €8.20
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Alimento del siglo XXI: NüFood
Arriola Ordónez, Estefanía; García Caffaro, Isabella; Velásquez, Teresa; Coma, Pablo; Castillo, Sofía; Figueredo, AlvaroCase INCAE-31361_SEntrepreneurshipLos emprendedores vieron una ventana de oportunidad en la producción de proteína de Mosca Soldado Negra como una fuente sustentable de proteína para animales. Tenían un plan de negocio establecido, con la producción de NüContainers para comunidades de ingresos medio-bajos y una planta de producción para atender a empresas, pero este se vio puesto en duda cuando consiguieron aliados de distintas industrias que opinaban que su nicho de mercado debe...Starting at €8.20
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Moto Pits: El Servicio Express para el Motorista
Cátedra René Morales Carazo de Emprendimiento; Navichoc, David; Schill, RyanCase INCAE-31252_SEntrepreneurshipA principios de 2018, Paul Brenner, fundador de Moto Pits, se dirigía a la oficina de un empresario para una reunión de seguimiento y poder convencerlo para que fuera su nuevo socio, con el fin de poder expandir su proyecto en tres nuevos centros de servicio, que se ubicarían en diferentes puntos de Guatemala. Moto Pits había tenido buena aceptación entre los motoristas en la ciudad de Guatemala y era crucial para el emprendimiento conseguir el f...Starting at €8.20