IESE (España)
- Case
Grupo DKV: realmente interesados en tí
Collection: IESE (España)Ref.: M-1343Published: Jun 21, 2016Format: PDFPages:Language: Spanish - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
BCN Brand: Selling Barcelona Around the World
Collection: IESE (España)Ref.: M-1340-EPublished: Jan 20, 2016Format: PDFPages: 20Language: English - Case
Privalia: From Private Club to Fashion Brand
Collection: IESE (España)Ref.: M-1330-EPublished: May 5, 2015Format: PDFPages:Language: English - Teaching Note
BCN Brand: Selling Barcelona Around the World - Teaching Note
Collection: IESE (España)Ref.: MT-42-EPublished: Nov 15, 2016Format: PDFPages: 3Language: English - Case
El Caserío: Arquitectura de la marca
Collection: IESE (España)Ref.: M-1189Published: Dec 7, 2005Format: PDFPages: 31Language: Spanish - Case
Oliver Conti - A Dream With a Glow
Collection: IESE (España)Ref.: M-1327-EPublished: Mar 17, 2015Format: PDFPages: 21Language: English - Case
BBVA. Brand value
Collection: IESE (España)Ref.: M-1177-EPublished: Dec 4, 2008Reviewed: Jul 1, 2005Format: PDFPages: 31Language: English - Case
Vueling's Mobile Strategy Takes Flight
Collection: IESE (España)Ref.: SI-193-EPublished: Sep 16, 2015Format: PDFPages: 27Language: English - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English