IESE (España)
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Rita Rodier: un éxito de ventas (B)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-305Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
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Rita Rodier: un éxito de ventas (C)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-306Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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¿Qué significa ser un buen jefe? (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190Business Ethics and Corporate Social ResponsibilityEn marzo de 2007, menos de un año después de su nombramiento como CEO, René Obermann recibió un correo electrónico enviado por un técnico de 48 años del Departamento de T-Com Berlin, que lo remitió con copia a algunos miembros del Consejo de Administración, representantes sindicales y otros empleados. La misiva se propagó rápidamente por la empresa y se convirtió en viral en Alemania. A continuación se recoge un extracto de la misma: "Sus continu...Starting at €5.74
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Android y iPhone: ¿listos para hacer negocios
Sieber, Sandra; Tatarinov, KatherineCase SI-188Information Technologies, Innovation and ChangeEste caso analiza los cambios que están teniendo lugar en el sector móvil, en particular, con respecto a los teléfonos inteligentes (más comúnmente conocidos como smartphones) y las tabletas de las cuatro compañías más importantes del mercado actual. En el documento se comparan sus cuatro estrategias y se analizan los productos de cada competidor. Después, se resumen las tendencias y los importantes desarrollos tecnológicos que afectarán a este m...Starting at €8.20
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John Galliano: Defiant Success (B)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-288-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe company Christian Dior decided to break definitively with John Galliano, accused of going on an anti-Semitic rant. A short video posted on the website of The Sun was what tipped the scale. The video stigmatized Galliano - who was famous among Hollywood celebrities and in the fashion world - as an anti-Semite. Natalie Portman, a Jewish American Oscar-winning actress, stated that she was disgusted after watching the videoStarting at €5.74
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Volkswagen AG: Valuation in 2009 (B)
Bischof, Anton; Vergara, CarlesCase F-899-EFinanceThe purpose of this case is to introduce two of the most basic and used valuation techniques: dividend discount model (DDM) and multiples valuation. Students are required to value Volkswagen AG in the context of its merger agreement with Porsche and a major economic crisis that strongly affected the car industry. This case is designed for use at the beginning of a standard MBA Corporate Finance course, but can also be placed in any valuation modu...Starting at €5.74
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Volkswagen AG: Valuation in 2009 (A)
Saffi, Pedro; Vergara, CarlesCase F-845-EFinanceThe purpose of this case is to introduce two of the most basic and used valuation techniques: dividend discount model (DDM) and multiples valuation. Students are required to value Volkswagen AG in the context of its merger agreement with Porsche and a major economic crisis that strongly affected the car industry. This case is designed for use at the beginning of a standard MBA Corporate Finance course, but can also be placed in any valuation modu...Starting at €8.20
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The MBO of Hoffmann Saveurs - Teaching Note
Martínez Abascal, Eduardo; Vergara, CarlesTeaching Note FT-107-EFinanceA business that makes flavors for use in the food industry (for example, lemon vodka, apple tequila, strawberry yogurt). Large clients. It has a turnover of ?15 million. The founder and owner wants to retire and is considering selling the business. The two main executives decide to buy him out with the help of a private equity fund specializing in mezzanine debt and junior debt.Starting at €0.00
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What Does It Mean Being a Decent Boss (A)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-189-EBusiness Ethics and Corporate Social Responsibility, Knowledge and CommunicationThis case analyzes a pre-crisis situation experienced by René Obermann, while he was serving as CEO of Deutsche Telekom. He received a letter from a technician, who complained about the top management style being focused on short-term results instead of on the company's long-term stability.Starting at €8.20