IESE (España)
- Case
Laia Bertran (E): En Chicago: y yo qué hago
Collection: IESE (España)Ref.: DPO-402Published: Nov 24, 2016Format: PDFPages: 1Language: Spanish - Technical Note
New Ways to Answer Old Questions: Conjoint Analysis Takes the Guesswork Out of Pharmaceutical Marketing Decisions
Collection: IESE (España)Ref.: MN-284-EPublished: Sep 15, 1993Format: PDFPages: 10Language: English - Case
Laia Bertran (D): New Hurdles, New Challenges
Collection: IESE (España)Ref.: DPO-401-EPublished: Nov 24, 2016Format: PDFPages:Language: English - Case
Laia Bertran (E): In Chicago: So, What Do I Do
Collection: IESE (España)Ref.: DPO-402-EPublished: Nov 24, 2016Format: PDFPages: 1Language: English - Technical Note
Nuevas formas de responder a las viejas preguntas: El análisis conjunto elimina la aleatoriedad de las decisiones de marketing del sector farmacéutico
Collection: IESE (España)Ref.: MN-284Published: Sep 15, 1993Format: PDFPages: 10Language: Spanish - Case
Laia Bertran (D): Nuevos obstáculos, nuevos retos
Collection: IESE (España)Ref.: DPO-401Published: Nov 24, 2016Format: PDFPages: 3Language: Spanish