IESE (España)
- Case
Fútbol Club Barcelona: El tiki-taka en quiebra
Collection: IESE (España)Ref.: C-796Published: Dec 18, 2019Format: PDFPages: 11Language: Spanish - Case
Spanish Building Materials, S.A. (SPABUMA)
Collection: IESE (España)Ref.: M-737-EPublished: Jan 1, 1988Format: PDFPages:Language: English - Case
Comercio Internacional para el Habitat, S.A. (B)
Collection: IESE (España)Ref.: M-758-EPublished: Jan 1, 1989Format: PDFPages: 11Language: English - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
La mejor campaña de promoción
Collection: IESE (España)Ref.: FH-588Published: May 1, 1996Reviewed: May 1, 1996Format: PDFPages: 12Language: Spanish - Case
The European Health Insurance Company (A)
Collection: IESE (España)Ref.: DG-960-EPublished: Jan 1, 1990Format: PDFPages:Language: English - Case
El oro rojo
Collection: IESE (España)Ref.: AD-184Published: Jan 1, 1988Reviewed: Jan 1, 1988Format: PDFPages: 13Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
Inroads de México, A.C.
Collection: IESE (España)Ref.: M-1041Published: Jul 1, 1997Reviewed: Jul 1, 1997Format: PDFPages: 24Language: Spanish