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Communication Strategy for Challenging Apple's Beats by Dr. Dre (Spanish version)
Dolan, Robert J.Case HBS-521S13MarketingPatrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimoni...Starting at €8.20
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Implementation of a New Country-Wide Social Safety-Net Program: The Jamaica PATH Program, Teaching Note
Boatright Wilson, Julie; Murphy, Christina E.Teaching Note HBS-KS1271-ETeaching note for case KS1164 and KS1225.Starting at €0.00