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Global Brand Roll-Out (Spanish version)
Quelch, John A.; Labatt-Randle, JacquieCase HBS-511S14MarketingIn February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each...Starting at €8.20
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Nearsoft: un sueño o una innovación radical de organización
Fontana, AlejandroCase PAD-DG-C-817Nearsoft es una exitosa empresa de outsourcing de developers que atiende clientes que desarrollan software para la venta, que incrementa su facturación cada año en un 20-30%. Trabajando desde varias ciudades de México para clientes en USA, su gestión de personal no es nada tradicional: no jefes, no horarios, no indicaciones.Starting at €8.20