IESE (España)
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024-EMarketingIn October 1995, the Board of Directors of the CEAC Group has to decide whether or not to go ahead with the creation of a joint venture in China with the aim of penetrating the Chinese market. CEAC is the leading company in Spain in the sale of vocational distance training courses. Founded in 1945, it undertook its first international activities in Spanish-speaking countries. Later, after the fall of communism, it started to penetrate Poland and ...Starting at €8.20
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Lebanon's Post-War Economic Reconstruction
Talamàs Vilardaga, Eduard; Rifai, Joanna; Saade, JessicaCase ECON-427-EEconomicsLebanon - a Mediterranean country of nearly 7 million people - is going through one of the worst economic crises ever seen anywhere. The situation combines severe banking, debt and exchange rate crises with the Syrian refugee crisis, the Covid-19 pandemic, the aftermath of a cataclysmic blast in the port of Beirut, and extreme political paralysis. The Lebanese pound - officially pegged to the US dollar since 1998 - has depreciated by more than 90...Starting at €8.20