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Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Format: PDFPages: 21Language: English - Case
Future Group — Branding Private Labels
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A004-EPublished: Mar 30, 2011Format: PDFPages: 24Language: English - Case
Mercedes-Benz India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11E009-EPublished: Jun 21, 2011Reviewed: May 27, 2011Format: PDFPages: 13Language: English - Case
Suzlon Energy Ltd.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09M037-EPublished: Jun 26, 2009Format: PDFPages: 17Language: English - Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Format: PDFPages: 7Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Format: PDFPages: 18Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Format: PDFPages: 16Language: English - Case
Himalaya Face Wash: Brand Associations and Lifestyles
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A059-EPublished: Dec 12, 2012Reviewed: Mar 2, 2016Format: PDFPages: 8Language: English - Case
Cargill India Pvt.Ltd.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A022-EPublished: Aug 2, 2013Reviewed: Jul 7, 2016Format: PDFPages: 14Language: English - Case
First Energy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A001-EPublished: Feb 17, 2012Reviewed: Feb 17, 2012Format: PDFPages: 13Language: English