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Snapdeal: A Nightmare or a Benefit in Reverse Logistics (Spanish Version)
Poonam Garg; Rashmi Kumar Aggarwal; Vaibhav GargCase IVEY-9B16ES039Entrepreneurship, Information Technologies, StrategyIn 2015, Snapdeal, an e-commerce company in India, faced a supply chain situation in reverse logistics. In conforming to the industry trends, the company had a policy on assured product returns, which led to most customers returning to an online merchantStarting at €8.20
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCase IVEY-W24908-EInformation Technologies, StrategyAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nStarting at €8.20
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Hydropack India Pvt. Ltd.: Resolving a Data Breach
Gurudutt NayakCase IVEY-9B21E013-EInformation Technologies, Leadership and People ManagementIn April 2018, Amit Darekar, director of operations at Hydropack India Pvt. Ltd. (Hydropack), was focused on revamping the company’s information technology (IT) infrastructure. This had become crucial in the face of a product design leak resulting from anStarting at €8.20
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Snapper Future Tech: Land Records and Registration Using Blockchain
Poonam Garg; Rashmi Kumar Aggarwal; Shashank Raj; Ashish GargCase IVEY-9B19E001-EEntrepreneurship, Information Technologies, StrategyOn October 10, 2017, the co-founders of Snapper Future Tech Private Limited (Snapper) were discussing the solutions they had proposed at a recent blockchain business conference. Snapper’s initiative envisaged digital solutions for smooth land registration, adding transparency, accountability, and good governance at every stage of the process. Snapper had developed a proof of concept for land records on a private blockchain in a cloud-based enviro...Starting at €8.20
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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124Information Technologies, MarketingEl caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nuev...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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The World Is Round (Spanish version)
Prusak, LaurenceArticle HBS-F0604AInformation TechnologiesIt's conventional wisdom that the Internet has made the world flatter. But we're not necessarily smarter, and many people have been left behind.Starting at €8.20
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Simbhaoli Sugars Limited: Innovating Farmer Communication Services
Murthy VVNS Chebiyyam; Kul Bhushan C. SaxenaCase IVEY-9B12E010-EEntrepreneurship, Information TechnologiesSimbhaoli Sugars Limited has deployed a new system of communication services through Voice Web, a mobile-based Internet technology, in rural areas for better engagement with the farmers who supply sugarcane to the SSL factory. The importance of perceived value of services to the end-users and the need to involve all stakeholders during the innovation set-up process are explained. Critical aspects of the service innovation concept are used to anal...Starting at €8.20
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Invensis Technologies (P) Ltd: A Global BPO Service Provider from India
Vaidyanathan Jayaraman; Yadong LuoCase IVEY-9B07E022-EInformation Technologies, StrategyThe executive director of Invensis Technologies (P) Ltd. (Invensis), met with the chief operating officer and vice-president of human resources to address two major challenges that the company was facing. The first challenge was the increased pressure on Invensis to remain competitive and cut costs while providing premium customer service. Clients were expecting more every day from their business process operations. The other challenge was that o...Starting at €8.20
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Sapient Consulting: Enriching Experience Using Hybrid Agile Approach
Aparna Raman; Sangeeta Shah BharadwajCase IVEY-9B13E028-EInformation Technologies, StrategyIn December 2005, Sapient Consulting signed a fixed-price contract with U.S.-based Global HR Outsourcing Inc. to design a human resources portal for its international customers. Sapient’s senior manager of project management, who was based in India, had been handed the project with full faith that it would not only be delivered on time but within the fixed price and using the new agile hybrid methodology. The client wanted the portal built for th...Starting at €8.20