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Mario Laborin and the Turnaround of Mexico's Nacional Financiera (B)
Andrews, Matthew; Quijano, Eugenio AmadorCase HBS-HKS244-EMexico went through a major political transition in 2000, when Vicente Fox was elected President. Change was in the air throughout the country, and especially in government entities. One such entity was NAFINSA, the national development bank that had a stellar history in the first half of the twentieth century building the Mexican stock exchange and financing public projects. Its more recent history was less impressive, with charges of political ...Starting at €5.74
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Lácteum, S.A. el El cupón promocional
Chávez Solís, Carlos; Gutiérrez Villarreal, JorgeCase IPADE-M 97 C 01MarketingEl caso analiza los periodos de crecimiento de la leche y la crisis de 1994 que originó un cambio en los métodos comerciales y ha incrementado la línea de productos. Se analiza la empresa Lácteum; si debe seguir con una estrategia comercial y continuar utilizando cupones promocionales o si debe reinventar esa estrategia.Starting at €8.20
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Mario Laborin and the Turnaround of Mexico's Nacional Financiera (A)
Andrews, Matthew; Quijano, Eugenio AmadorCase HBS-HKS243-EMexico went through a major political transition in 2000, when Vicente Fox was elected President. Change was in the air throughout the country, and especially in government entities. One such entity was NAFINSA, the national development bank that had a stellar history in the first half of the twentieth century building the Mexican stock exchange and financing public projects. Its more recent history was less impressive, with charges of political ...Starting at €8.20
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Cricket
Gutiérrez Villarreal, JorgeCase IPADE-M 93 C 01El caso relata el plan de lanzamiento del encendedor Cricket en México y los problemas con los que se enfrenta la compañía al no alcanzar los objetivos planteadosStarting at €8.20