IESE (España)
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Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis (Portuguese version, Portugal)
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-PPFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20
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Grupo AZA. Inversión en un hotel: Inversión en tiempos de crisis
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957FinanceEn enero de 2014, el grupo AZA tenía que tomar una decisión definitiva sobre si realizar la construcción de un hotel en el centro de Valencia, para su posterior alquiler o venta o si optaba por otras inversiones inmobiliarias en el mismo emplazamiento. La inversión prevista era de 15 millones de euros. Este caso sustituye el F-760 AC Hotels del mismo autor.Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-EFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20
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Barman: la oportunidad de Amazon
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383Innovation and Change, Marketing, StrategyBarman era una de las cuatro empresas líderes del sector de las bebidas espirituosas. Debido a la presión de las ventas y los objetivos, los directores comerciales de Países Bajos, Bélgica y Alemania habían decidido establecer relaciones con los grandes clientes del canal de comercio electrónico, entre ellos Amazon. El resultado fue un aumento de las ventas en los dos años anteriores. España, sin embargo, no había entrado en acuerdos con Amazon h...Starting at €8.20
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AZA Group. Investment in a Hotel: Investment in Times of Crisis (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Franco, AlejandroCase F-957-PBFinanceIn January 2014, the AZA Group had to decide definitively whether to undertake the construction of a hotel in the center of Valencia, for its subsequent rental or sale or if it opted for other real estate investments on the same site. The expected investment was 15 million euros. This case replaces the AC Hotels case F-760 from the same author.Starting at €8.20