Default Category
-
Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
-
INNOVA-MEX's Bid for ENKONTROL
Nanda, Ramana; Kerr, William R.; Knoop, Carin-IsabelCase HBS-812008-EEntrepreneurshipIn their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after raising the fund, they were about to close a deal on a target company, but the seller wants to renegotiate.Starting at €8.20
-
INNOVA-MEX's Bid for ENKONTROL, Teaching Note
Kerr, William R.; Nanda, RamanaTeaching Note HBS-813087-EEntrepreneurshipTeaching Note for 812008Starting at €0.00
-
INNOVA-MEX's Bid for ENKONTROL (Spanish Version)
Nanda, Ramana; Kerr, William R.; Knoop, Carin-IsabelCase HBS-812S09EntrepreneurshipEn su segundo año, dos mexicana HBS MBA se unieron para iniciar un fondo de búsqueda basada en la Ciudad de México. Se habían recaudado dinero para adquirir una empresa privada existente en México, con un valor de empresa inicial entre $ 5 millones y $ 15 millones. A sólo siete meses después de elevar el fondo, que estaban a punto de cerrar un acuerdo sobre una empresa objeto, pero el vendedor quiere renegociar.Starting at €8.20
-
Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20