IESE (España)
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00
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EPO: Electricidade Portuguesa Online (A)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-61Accounting and Control, Decision Analysis, EntrepreneurshipElectricidade Portuguesa Online (EPO), fundada por dos jóvenes emprendedores a finales de 2010, se dedica a la comercialización de energía eléctrica en Portugal. Dos años después del inicio de su actividad, los resultados parecen avalar el buen funcionamiento de la compañía y la estrategia basada en la comunicación online seguida hasta el momento. Sin embargo, los socios han agotado la tesorería y deben tomar una decisión acerca de cómo conseguir...Starting at €8.20
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IESE Insight. Número 15. Cuarto trimestre 2012
IESE InsightMagazine REV-36Accounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLas crisis golpean a cualquier empresa en el momento menos esperado, por lo que deben integrarse como un elemento más de la gestión diaria de la empresa. El número 15 de la revista IESE Insight repasa algunos aspectos clave para que la empresa esté a la altura de las circunstancias. Antes de que estalle una crisis, hay que estar atento a los indicios previos, ya que eso condicionará la capacidad de respuesta de la empresa. Claus Rerup prop...Starting at €22.00
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EPO: Electricidade Portuguesa Online (A)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-61-EAccounting and Control, Decision Analysis, EntrepreneurshipElectricidade Portuguesa Online (EPO), founded by two young entrepreneurs in late 2010, sells electricity in Portugal. Two years after its launch, the results seem to vouch for the smooth running of the company and the online communication-based strategy it has followed up until this point. However, the partners have exhausted their liquid assets and must decide how to get new funding. Among other options, a prestigious investment fund seems inte...Starting at €8.20