IESE (España)
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Games for rent in Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141-EKnowledge and CommunicationThe case presents the dilemma facing the product manager in charge of the computer game service recently launched by Teléfonos de Portugal. Following an intense advertising campaign, sales have been minimal and the product manager is wondering why this is so and what he can do about it.Starting at €8.20
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The EDP Foundation
Vaccaro, Antonino; Ramus, TommasoCase BE-178-EBusiness Ethics and Corporate Social ResponsibilityThe EDP Foundation is a private, nonprofit organization that was created in December 2004 by the former Portuguese electricity monopolist EDP (Energias de Portugal). Around the end of 2009, the EDP Foundation was called to launch a corporate responsibility program associated with the construction of a huge dam in the Douro area, in northern Portugal. In this context, the EDP Foundation launched a new and innovative multistakeholder engagement pro...Starting at €8.20
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Juegos de alquiler en Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141Knowledge and CommunicationEl caso presenta el dilema del «product manager» del servicio de juegos de ordenador que Teléfonos de Portugal acaba de poner en marcha. Después de una intensa campaña de promoción, las ventas han sido ínfimas y se pregunta a qué puede ser debido y qué pasos deberá tomar para solucionarlo.Starting at €8.20