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IESE (España)
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Navigating the Realities of Emerging Markets
Kleinhempel, MatthiasArticle ART-2791-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementAll corporate compliance programs share a common feature: to ensure that the company obeys the law and that all organizational members behave ethically. However, multinational companies operating in a country like Mexico, for example, face issues very different from those of Germany -- a reality that many codes of conduct fail to recognize. The author's research on compliance programs in the emerging economies of Latin America reveals the special...Starting at €8.20
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Untapping Innovation
IESE InsightArticle ART-2795-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeWhy do some innovations take off, while others languish? "Things cannot happen before their time," cautions Igal Aisenberg, a dairy farmer turned agricultural businessman who worked for Netafim, maker of drip irrigation systems. In this article he discusses the conflux of conditions that leads to the adoption of disruptive technology, and he underscores the importance of a business having social ends.Starting at €8.20
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Los EAGLE alzan el vuelo
García-Herrero, AliciaArticle ART-2011EconomicsApártense BRIC, Next 11 y CIVETS, que llegan los EAGLE. Son las economías emergentes que lideran el crecimiento global (su acrónimo significa águila en inglés). Este término, acuñado por BBVA Research, unidad que elabora análisis económicos para el banco español, designa un grupo de diez países emergentes que, según la autora, merecen toda la atención de los inversores. No en vano, los EAGLE (China, India, Brasil, Indonesia, Corea del Sur, Rusi...Starting at €8.20
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Lecciones de un secuestro
IESE InsightArticle ART-2275Knowledge and Communication, Leadership and People ManagementEl arquitecto mexicano Bosco Gutiérrez fue secuestrado el 29 de agosto de 1990. Sus fuertes convicciones y resiliencia le permitieron afrontar la incertidumbre y escapar 257 días después.Starting at €8.20
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Ambushed by Adversity
IESE InsightArticle ART-2275-EKnowledge and Communication, Leadership and People ManagementThe uncertainty, threats and uncontrollable situations faced by the average business person may never be as extreme as what the Mexican architect Bosco Gutiérrez went through. But his story of how he mustered the strength within himself to overcome his ordeal offers valuable lessons on how to keep your wits about you when you find yourself suddenly ambushed by adversity.Starting at €8.20
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Maria Soldevila (A)
Grandes, Mª JesúsCase C-774-EAccounting and ControlA basic case to introduce students to the financial accounting involved in creating a commercial business and its first year of operations. It defines fundamental concepts such as assets, liabilities, net equity, income and expenses and demonstrates the preparation and usefulness of financial statements: balance sheets, profit and loss statements, cash flow statements. The case is based on the María Armengol case C-753 from the same authors.Starting at €8.20
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Maria Soldevila (B)
Grandes, Mª JesúsCase C-775-EAccounting and ControlA basic case to introduce financial accounting, it describes the first year in the operations of an industrial company. It reviews the fundamental concepts: assets, liabilities, net equity, income and expenses. It demonstrates the preparation and usefulness of financial statements: balance sheets, profit and loss statements, cash flow statements. The case also presents the following additional subjects: stock valuation (FIFO, averages, etc.), cl...Starting at €5.74
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Santander-Serfín: Revitalizing the Payment Systems Business
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-EMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Fixing the Payment System at Alvalade XXI
O'Callaghan, RamónCase SI-153-EService and Operations ManagementThis case outlines the situation at the Alvalade XXI football stadium in Lisbon, with the planned introduction of an electronic payment system in the restaurant concessions. The system is based on networked technology to avoid using cash payments in all the stadiums's instalation.Starting at €8.20
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International Expansion of Escuela Nueva: A Transformative Pedagogy on a Global Scale
Hehenberger, Lisa; Moral, N.; Mair, JohannaCase SM-1556-EEntrepreneurshipThis case study presents the challenging task of expanding the widely successful Escuela Nueva pedagogy on a global scale. Escuela Nueva provides a cost effective, replicable and scalable solution to improve the quality of basic education in low income schools. It started in rural Colombia, but has since expanded principally to a large number of Latin American countries. Evidence shows that wherever Escuela Nueva is implemented, children become ...Starting at €8.20