IESE (España)
-
La crisis del peso mexicano de 1994
Videla, PedroCase ASE-379EconomicsEl caso analiza las distintas potenciales causas de la crisis cambiaria mexicana de diciembre 1994.Starting at €8.20
-
BabySupplies: el conflicto entre una empresaria y sus inversores (C)
Ener, HakanCase E-183Business Ethics and Corporate Social Responsibility, EntrepreneurshipEl periodo de calma que se produce tras el nombramiento del nuevo CEO llega a su fin cuando FineWorks Venture Capital se entera de que Liz, la fundadora de Baby Supplies, ha creado por su cuenta una empresa del mismo sector. ¿Cómo debe reaccionar FineWorks ante esta noticia?Starting at €5.74
-
Victorinox: 125 años dando la talla
Jamro, Konrad; Cardona Soriano, Pablo; Lee, Yih-TeenCase DPO-202Innovation and Change, Leadership and People ManagementCon 125 años de experiencia y unos valores únicos, Victorinox parecía estar preparada para sobrevivir a la crisis económica mundial que se hizo patente en otoño de 2008. A finales del verano de 2009, antes de la reunión del Consejo de Administración de la empresa, su CEO, Karl Elsener Jr., de 51 años, se preguntaba si darían resultado las medidas tomadas hasta entonces para luchar contra la crisis, teniendo en cuenta que esta era más amplia y pro...Starting at €8.20
-
México: el programa de cobertura de petróleo
Roig, Guillem; Carbonell, Oscar; Rahnema Alavi, AhmadCase F-915Economics, FinanceEl caso describe la decisión de Petróleos Mexicanos (PEMEX), la empresa petrolera estatal de México, de emplear un sistema de cobertura basado en la utilización de derivados financieros. Desde el bum del petróleo en la década de los ochenta, México se alzó como unos de los actores principales de este ámbito. Al tratarse de un sector nacionalizado, el riesgo operacional se puede propagar hasta los contribuyentes y, siendo el petróleo un activo cuy...Starting at €8.20
-
Santander-Serfín: revitalizando el negocio de medios de pago
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190MarketingEn junio de 2001, Ramón Tellaeche, director general de mercadotecnia y productos del Banco Santander Serfín en México, se planteaba la estrategia comercial que la división de medios de pago debía seguir en los próximos meses para lograr unos ambiciosos objetivos comerciales. Marcial Portela, director general de la división América del Grupo Santander había marcado el objetivo de duplicar la cuota de mercado de tarjetas de crédito en el plazo de u...Starting at €8.20
-
Jose Cuervo: Going Public
Jansat Mayench, Oriol; Carbonell López; Óscar; Rahnema Alavi, AhmadCase F-975-EFinanceThe initial public offering of José Cuervo (JC) in February 2017 marked a milestone in the world of tequila, as the first tequila company in the world to go public. The listing of the Mexican company was especially relevant because it took place months after the arrival of President Donald Trump to the White House. He had criticized the Mexican government and the need to renegotiate the North American Free Trade Agreement (NAFTA). The listing led...Starting at €8.20
-
Le Grand Hôtel de Leysin (GHL) (Portuguese Version, Brazil)
Soler, Edi; Ormazabal, GaizkaCase C-805-PBAccounting and ControlIn Le Grand Hôtel de Leysin (GHL), the participant plays the role of the hotel's general manager, Sofie Keller, who must make several decisions to improve the profitability of the business. The main ones are: to decide whether to keep or stop offering the conference service, and to analyze how to react to the steep discount on the room price offered by a competitor with similar characteristics. Both decisions are framed in a context of crisis cau...Starting at €8.20
-
Victorinox: 125 Years in the Cutting Edge
Jamro, Konrad; Cardona Soriano, Pablo; Lee, Yih-TeenCase DPO-202-EInnovation and Change, Leadership and People ManagementWith 125 years of experience and a unique set of values, Victorinox seemed to be well prepared to survive the worldwide economic crisis, which became evident in the fall of 2008. At the end of the summer of 2009, before the brand board meeting, 51 year-old Carl Elsener Jr., the CEO of the company, was wondering whether the measures taken so far to fight back the crisis would work, taking into account that the current crisis was much deeper and wi...Starting at €8.20
-
Andreas Buergin
Nueno, PedroCase E-52-EEntrepreneurshipAn executive describes how he made the switch from manager to entrepreneur and explains his particular approach to setting up a group of companies.Starting at €8.20
-
Health Service Expansion and Development among the Uninsured Poor Population
Lee, Gabriel Manuel; Ribera, Jaume; Rosenmöller, MagdaCase P-1008-EService and Operations ManagementThis case describes the development of the PAC - Coverage Extension Program, from its creation in 1994 to the beginning of 2000. The PAC has managed to provide almost universal coverage for the population living in small, remote rural communities. The case describes the situation in 1994, the alternatives that were open to the ministry and the features of the program designed. It also discusses its operational development, reviews the actions tha...Starting at €8.20