IESE (España)
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American Express: Membership rewards Europe
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886-EService and Operations ManagementThe Membership Rewards Programme is designed for business travellers. The rewards offered appeal mainly to members of Airline Frequent Flyer Programmes who take advantage of collecting miles on Amex and transfer them to their preferred airline to collect free tickets or upgrades. The case poses the managerial challenge of how to reach the 50% target penetration rate of the programme Amex has in mind and questiones how to include customers of the ...Starting at €8.20
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American Express: «Membership rewards» Europa
Spinther M.; Rose S.; McGilvey P.; Huete, Luis MaríaCase P-886Service and Operations ManagementEl Programa "Membership Rewards" está diseñado para viajeros de negocio. Las recompensas ofrecidas van dirigidas principalmente a las personas registradas en los programas de viajero frecuente de las aerolíneas que se benefician acumulando kilómetros con Amex y transfiriéndolos a su aerolínea preferida para obtener billetes gratuitos o mejoras. El caso expone el reto de la dirección de Amex de cómo lograr el índice de penetración del 50% que el p...Starting at €8.20
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The Windham Family (A): Family Tradition
Batt, Robert; Liechtenstein, HeinrichCase F-897-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Starting at €8.20
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The Windham Family (B)
Batt, Robert; Liechtenstein, HeinrichCase F-898-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementFrom these cases you will learn that parents' actions (expectations, responsibilities, excessive demand) can lead to negative effects: for example, the creation of a dysfunctional next generation. A sensible governance structure for family wealth is necessary, but it is even more important to foster emotional health (vs. financial health) and self-worth (vs. net worth) among all family members, especially in-laws. The cases also deal with family ...Starting at €5.74
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The Montague Family (B)
Batt, Robert; Liechtenstein, HeinrichCase F-877-EEntrepreneurship, Innovation and Change, Leadership and People ManagementSerena was woken up by her father's return from his morning jog. She looks younger than her age and, at 1.68 m tall, suffers from anorexia nervosa, with a threshold of 48 kg. She often feels heavy and ugly, doesn't want to eat, and walks to her internship at Vogue to burn calories. When his parents are away, David is likely to sleep until after midday. On this particular day, his afternoon is spent recovering from a hangover, going over his hazy ...Starting at €5.74
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The Montague Family (A)
Batt, Robert; Liechtenstein, HeinrichCase F-876-EEntrepreneurship, Innovation and Change, Leadership and People ManagementThe Montague family lives in a former aristocratic and fully-restored luxury residence with an indoor pool, gym and staff quarters on London's most exclusive street. They have a low-key approach to wealth - no fast cars or private jets - though they've built up a fine collection of 20th century paintings and sculpture through their charitable foundation. The Montagues have tried to instill in their children a thoughtful and humble ethos about the...Starting at €8.20