HBSP (USA)
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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Regional Strategies for Global Leadership (Spanish version)
Ghemawat, PankajArticle HBS-R0512FStrategyhome base, portfolio, hub, platform, and mandate. Some companies adopt the strategies in sequence, but the most nimble switch from one to another and combine approaches as their markets and businesses evolve. At Toyota, for example, exports from the home base continue to be substantial even as the company builds up an international manufacturing presence. And as Toyota achieves economies of scale and scope with a strong network of hubs, the comp...Starting at €8.20
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How Local Companies Keep Multinationals at Bay (Spanish version)
Bhattacharya, Arindam K.; Michael, David C.Article HBS-R0803FStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. A substantial number of local companies in emerging markets have managed to hold their own--or better--in the face of competition from global Goliaths. Bhattacharya and Michael of the Boston Consulting Group show how these domestic Davids have achieved that impress...Starting at €8.20
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Coopers & Lybrand in Hungary (B) (Spanish version)
Loveman, Gary W.; Hallowell, RogerCase HBS-620S03Service and Operations ManagementCoopers & Lybrand open an office in Hungary.Starting at €5.74
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Global Beauty Made in Brazil (Spanish version)
Jones, Geoffrey G.; Reisen de Pinho, RicardoCase HBS-807S26EntrepreneurshipExplores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opene...Starting at €8.20
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Connecting Taxis and Passengers in South America (Spanish version)
Coles, Peter A.; Edelman, BenjaminCase HBS-915S10EntrepreneurshipSaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings -- and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light...Starting at €8.20
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Aguas Argentinas – La resolución de un litigio
Wells, Louis T., Jr.; De Royere, AlexandraCase HBS-706S25EconomicsLa propiedad francesa Aguas Argentinas se enfrenta a una demanda por parte del gobierno argentino que renegociar su concesión para operar los servicios de agua y alcantarillado en Buenos Aires. La empresa debe decidir si continuar con los esfuerzos para asentarse en un nuevo contrato o para ejercer sus derechos para ir al arbitraje internacional. De cualquier manera, debe decidir sobre su estrategia de cara al futuro.Starting at €8.20
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Grupo Bimbo (Spanish version)
Siegel, JordanCase HBS-708S20StrategyIn 2007 Grupo Bimbo, a leading global player in the baking industry, expands into China, while at the same time undertaking initiatives to make its U.S. and South American operations more profitable. Allows students to analyze the company's entire global strategy. Places particular attention on how a multinational firm should best adapt to differences in the basic institutions of capitalism and consumer preferences across countries as well as wit...Starting at €8.20
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Arcor: Estrategia Global y Turbulencia Local (Resumido)
Ghemawat, Pankaj; Rukstad, Michael G.; Illes, Jennifer L.Case HBS-710S17Strategyfabricante de confitería Argentina, Grupo Arcor, busca implementar una estrategia internacional, pero en 2003, mientras se recuperaba de la crisis financiera argentina, se frustran planes de globalización. América Latina ya está el principal productor de dulces y un exportador a más de 100 países, Arcor analiza la forma en que puede llegar a ser verdaderamente global con instalaciones de producción y redes de distribución en varias regiones, como...Starting at €8.20
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Gazprom (A): energéticos y estrategia en la historia de Rusia
Abdelal, Rawi; Tarontsi, Sogomon; Jorov, AlexanderCase HBS-711S28EconomicsLos críticos han acusado a Gazprom, el mayor productor de gas natural del mundo, de las evitando los principios del mercado a favor de las prioridades de política exterior del gobierno ruso, desde el corte gigante de la energía el suministro a Ucrania en enero de 2006. El motivo pretendido para la decisión sin embargo, parece indicar lo contrario: la empresa alegó que no tenía otra opción porque las partes no pudieron llegar a la conclusión de un...Starting at €8.20