IESE (España)
- Case
The Challenge of Multichannel Marketing Management
Collection: IESE (España)Ref.: M-1346-EPublished: Sep 6, 2016Format: PDFPages: 7Language: English - Case
El reto de la gestión de marketing multicanal
Collection: IESE (España)Ref.: M-1346Published: Sep 6, 2016Format: PDFPages: 7Language: Spanish - Case
Estrategia omnicanal de Media Markt (A)
Collection: IESE (España)Ref.: M-1347Published: Sep 6, 2016Format: PDFPages: 4Language: Spanish - Case
El Caserío: Brand Arquitecture
Collection: IESE (España)Ref.: M-1189-EPublished: Dec 7, 2005Format: PDFPages: 30Language: English - Case
Media Markt's Omnichannel Strategy (A)
Collection: IESE (España)Ref.: M-1347-EPublished: Sep 6, 2016Format: PDFPages: 3Language: English - Case
Comalsa
Collection: IESE (España)Ref.: F-519-EPublished: Mar 1, 1993Format: PDFPages: 12Language: English - Case
Comalsa
Collection: IESE (España)Ref.: F-519Published: Mar 1, 1993Reviewed: Mar 1, 1994Format: PDFPages: 12Language: Spanish - Case
El Caserío: Arquitectura de la marca
Collection: IESE (España)Ref.: M-1189Published: Dec 7, 2005Format: PDFPages: 31Language: Spanish - Case
Media Markt's Omnichannel Strategy (B)
Collection: IESE (España)Ref.: M-1348-EPublished: Sep 6, 2016Format: PDFPages: 2Language: English - Case
Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy
Collection: IESE (España)Ref.: M-1360-EPublished: Sep 19, 2017Format: PDFPages: 20Language: English