IESE (España)
- Case
Victoria Pratts (B)
Collection: IESE (España)Ref.: C-719Published: May 30, 2002Format: PDFPages: 4Language: Spanish - Case
La carta de Carlo de Benedetti (A)
Collection: IESE (España)Ref.: TD-95Published: May 1, 1994Reviewed: May 1, 1994Format: PDFPages: 10Language: Spanish - Case
La carta de Carlo de Benedetti (B)
Collection: IESE (España)Ref.: TD-96Published: May 1, 1994Reviewed: May 1, 1994Format: PDFPages: 2Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
Tomás Ruiz
Collection: IESE (España)Ref.: C-600Published: Jan 1, 1989Reviewed: May 1, 1996Format: PDFPages: 4Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Grande y Chico Consolidados
Collection: IESE (España)Ref.: C-658Published: Jul 1, 1995Reviewed: Jul 1, 1995Format: PDFPages: 3Language: Spanish - Case
Bompis, S.A.
Collection: IESE (España)Ref.: C-598Published: Jan 1, 1989Reviewed: Jan 1, 1989Format: PDFPages: 6Language: Spanish