IESE (España)
- Case
La carta de Carlo de Benedetti (A)
Collection: IESE (España)Ref.: TD-95Published: May 1, 1994Reviewed: May 1, 1994Format: PDFPages: 10Language: Spanish - Case
La carta de Carlo de Benedetti (B)
Collection: IESE (España)Ref.: TD-96Published: May 1, 1994Reviewed: May 1, 1994Format: PDFPages: 2Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Case
GMSA (A-1)
Collection: IESE (España)Ref.: FH-608Published: May 1, 1997Reviewed: May 1, 1997Format: PDFPages: 22Language: Spanish - Technical Note
Comportamiento general de la audiencia frente al televisor
Collection: IESE (España)Ref.: MN-317Published: Mar 1, 1998Reviewed: Mar 1, 1998Format: PDFPages: 16Language: Spanish - Technical Note
La audimetría: Sistema de medición y control de la audiencia en TV
Collection: IESE (España)Ref.: MN-314Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 19Language: Spanish - Case
GMSA (B)
Collection: IESE (España)Ref.: FH-609Published: May 1, 1997Reviewed: May 1, 1997Format: PDFPages: 14Language: Spanish - Technical Note
From GRP to NRP: A new measure of advertising effectiveness in television
Collection: IESE (España)Ref.: MN-319-EPublished: Oct 1, 1998Format: PDFPages:Language: English - Case
Carlo de Benedetti's Letter (A) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: TD-95-PBPublished: May 1, 1994Reviewed: May 1, 1994Format: PDFPages: 10Language: Portuguese Brasil - Case
GMSA (A-2)
Collection: IESE (España)Ref.: FH-613Published: Jun 1, 1997Reviewed: Jun 1, 1997Format: PDFPages: 4Language: Spanish